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Beautiful partnership



Filipina beauties vying for Miss Universe have always enjoyed a beautiful partnership with Philippine Long Distance Telephone Company (PLDT).

In fact, both 2015 Ms. Universe Pia Wurtzbach and 2014 Bb. Pilipinas Universe MJ Lastimosa have been ambassadors for PLDT Home.

Mj Lastimosa (Instagram)

Mj Lastimosa (Instagram)

The company remains their staunchest supporter, ever.

Pia said, “I am really very happy and grateful I have this kind of relationship with PLDT. I believe in what they stand for.”

MJ echoes the sentiment, calling them “My family, my home.”

“To this day, I join them in their events and it has been as wonderful as the first day we started this partnership,” she said.

This year’s representative to the Ms. Universe pageant, Maxine Medina, is as excited to trail-blaze a partnership with the brand as her future looms.

As a way of thanking PLDT Home subscribers for all their support, Pia spearheads a promo to handpick lucky subscribers who will win tickets to watch the Miss Universe beauty pageant live at Mall of Asia Arena on Jan. 30 as VIP guests.

The groundbreaking partnership, between PLDT, Smart Communications, TV5, the Miss Universe Organization and Solar Entertainment, brings the much anticipated Miss Universe 2016 closer to Filipinos everywhere.

PLDT Fibr and Smart will provide fixed broadband and mobile connectivity to power the Miss Universe pageant throughout their stay in the Philippines. With the country’s widest Fibr broadband network, consumers can be assured of the best real-time Miss Universe experience. The PLDT Group has various terrestrial and digital channels, across multiple screens at home and on-the-go.

Pia Wurtzbach

Pia Wurtzbach

“With the combined reach of PLDT, Smart and TV5, we are providing our countrymen more ways to enjoy the pageant,” said PLDT Chairman Manny V. Pangilinan. “We are giving them exclusive access to behind-the-scenes and key events such as the very popular swimsuit and long gown competitions, and of course, real-time viewing of the much-awaited coronation night.

“With our robust network capabilities and the largest consumer base of over 75 million Filipinos, millions of fans can watch the pageant events via multiple platforms, whether on TV, laptop or mobile – whenever they want, wherever they want.”

PLDT and Smart Chief Revenue Officer Eric Alberto added: “The Internet and social media will undoubtedly play a substantial role in Miss Universe in the Philippines. Miss Universe 2016 will be using PLDT and Smart’s services throughout their entire journey, while fans will be able to immerse themselves in not only the coronation night, but also on all the exciting events leading up to it.”

TV5 signed with Solar for the partnership which encompasses on-air, on-ground, and PR values – the blocktime airing of the Coronation Night on Jan. 30; and the exclusive airing of the long gown and swimsuit preliminary competitions on Jan. 28 and 29 which will also be available online on the same day, powered by PLDT and Smart.

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