It’s been 40 years since the first installment of American epic space opera media franchise “Star Wars” came out yet it still hogs headlines and lassos people into theaters.
Tom Batchelor, General Manager, Studio Entertainment, The Walt Disney Company Southeast Asia, said “95% of the Philippine audiences are hooked” to the saga and its characters. They include the iconic Princess Lea, Luke Skywalker, Darth Vader and Han Solo, and the new set of fictional characters like Kylo Ren and Rey.
The riveting storyline helps a lot too.
“Star Wars: The Last Jedi” is a tribute for Carrie who died after going into cardiac arrest last year. Before her death, she had completed filming her role as General Leia Organa.
“There’s something new, always a new twist, always a new level of excitement,” he said. “We continue to make ‘Star Wars’ relevant because the appeal of story is endearing.”
Though the new movie revolves around the genre of science fiction, fantasy, adventure, and thriller, Tom believes “Star Wars” carries universal themes that “go beyond just pure entertainment” in that they impart lessons to viewers.
Tom pointed out that Disney has always been family-oriented, courageous, battling against diversity, and such.
“These resonate with everybody – young or old, male or female – anywhere in the world,” he said.
Tom said “The Last Jedi” is “high in action and high in emotion.”
“There is guarantee (that) when you see this film, you’re gonna be entertained and amazed.”
Aside from movies, “Star Wars” also have TV shows, games, consumer products, etc. to engage their viewers.
Tags: "Star Wars", Darth Vader, fictional characters, Kylo Ren, Luke Skywalker, Manila Bulletin, Manila Bulletin Entertainment, mb.com.ph, media franchise, pure entertainment, Studio Entertainment, Tom Batchelor, universal themes, Walt Disney Company Southeast Asia, Why SEA Pinoys remain hooked on ‘Star Wars’