Tonight’s the night of the Gabi ng Parangal of the Metro Manila Film Festival (MMFF) and winners will bring home trophies with new design.
For the 43rd edition of MMFF, the organizer contracted the services of furniture art designer, Clifford M. Espinosa, Managing Partner and Creative Director at Espinosa Arts and Design (EADE) – an ALC Holdings Co. Inc. (ALCHCI) subsidiary.
The design is “back to basic” and “back to wood” as the organizers wanted the trophies to not just be award but artwork. The trophy has a symbolic old film reel and digital play button. The wooden reel design is made of two pieces and it has three round holes to show the three components of film making: The story, the characters and the technology needed to complete each film. Then it was combined with the elements of a projector reel – the modern day play button. A traditional clapper was also added to create unity in design.
The base is made of several wooden layers to visually demonstrates the history of Philippine Cinema from its early beginnings to present day.
Clifford named the trophy “Action!”
“Kung mapapansin niyo, ang clapperboard nagiging megaphone po siya as ang media po kasi ng film is light and sound. So nagiging waves po iyan as they travel in space,” he said. “At the same time, gawa po ito sa lumang kahoy, ipil at narra. Wala pong bagong kahoy na ginamit.”
As for its colors, light brown and dark brown represent the happiness and sadness of Filipino movies, respectively.
Aside from good design and quality, Clifford made sure the trophy can be held by both hands –and held comfortably well when raised with the arms in a sign of victory for the awardees.
The MMFF organizer and committee find EADE the perfect company to make this year’s trophy as it was the sole exhibitor during the recently concluded Opening Ceremonies of the ASEAN held at the Cultural Center of the Philippines.
Also, Clifford apprenticed under master craftsman Jerusalino “Jerry” Araos.
All the MMFF trophies were hand-made, approximately 30 pieces in case there will be a tie or an additional special recognition is given.
Tags: ALC Holdings Co. Inc., Clifford M. Espinosa, Espinosa Arts and Design, film reel, Manila Bulletin, Manila Bulletin Entertainment, mb.com.ph, Metro Manila Film Festival, Philippine Cinema, reel design, Story behind MMFF 2017 trophy