The new National Commission for Culture and the Arts (NCCA) TV show “Buhay Na Buhay” aims to guide viewers in further appreciating Filipino culture as ever dynamic and expansive based on a study by former NCCA chairman Professor Felipe de Leon Jr.
“We came up with more textured treatment, hindi cut to cut na basta kukuha lang ng shot and that’s it. Gusto ko bawat eksena buhay na buhay siya,” said program director Jeypi Salonga of Business Unusual Media Solutions (BUMS) Inc.
He continued: “’Di natin (lahat) naiintindihan kung saan tayo nagmula. So dito sa show na’to, ang ginawa namin is simplified it para hindi ganu’n kahirap i-absorb ng bawat manunuod lalo na ng kabataan.”
To further entice the youth, they have rolled out an official soundtrack featuring tracks by young artists led by rock and reggae band Kalyo.
“Buhay Na Buhay” can also be seen online. A version with subtitles will air worldwide on GMA News TV.
So why is TV still necessary, a millennial asked.
“TV will always be TV. This is really the basic foundation ng communication, tri-media (with radio and print). We have social media kaso nga lang not everybody can really sit down and watch a 30-minute show,” he said.
“Ang mindset ng tao kasi hindi naman siya nakaupo sa social media ng 30 minutes. Nanunuod siya 60 seconds, 120 seconds and that’s it. Ako ang pagkakaintindi ko ’pag umupo sa tapat ng telebisyon, that person is ready to really invest time.”
He believes their time slot – 5:45 p.m. to 6:15 p.m. every Saturday – on GMA News TV will become their biggest advantage, simply because it is the prime hour where Filipinos watch shows after long hours of work.
According to Jose Marie Bartolome, GMA consultant for Program Analysis, it is a must-see series. He noted that TV programming TV should strike a balance between shows that get high ratings and those aimed to educate people.
“Ayaw natin na hangga’t maari hindi tayo maging banyaga sa sarili nating bayan kasi nakalimutan na natin ’yung pinanggalingan natin. So sana makarating at makita nila (audience) o mag-resonate at maantig sa loob at damdamin na ito pala ako,” he shared.
The “Buhay Na Buhay” episodes that will tackle the eight cultures are Kultura ng Pagdidiwata (Harmony with the Deities, Creative Forces of Nature and Ancestral Sprits); Kultura ng Pag-uukir at Pag-uuma (Poetic Mysticism and Devotion to Islam); Kultura ng Pamamanata (Devotion to the Patron Saint and Village Community); Kultura ng Pananahan (Devotion to the Home and Family); Kultura ng Paglilining at Pangangatwiran (Culture of Reflection and Reasoning); Kultura ng Pag-aaliw (Culture of Entertainment or Sensations); Kultura ng Pamumuna at Pagtutol (Culture of Social Criticism, Concern, Protest); and Kultura ng Pagka-Filipino at Pagkabansa (Devotion to the Nation and Being Filipino).
The show will be hosted by NCCA’s Dangal ng Haraya awardee for patronage of arts and culture, Senator Loren Legarda.
The public servant has been an advocate of culture for the longest time and she has been part of the development and improvement of it. She considers the NCCA her second home that’s why hosting their programs is her “therapy.”
“Buhay Na Buhay” will show the treasures of the country, she promised.
“This study could have just remained in archives in some library or in educational or art institutions but we decided not just to contemporize it, but to make it accessible not just for a hundred million Filipinos but to the world,” she said.
At age 58, Legarda hasn’t stopped learning.
“The passion, the curiosity, the eagerness to learn, the questions in mind, the inquisitiveness is there. You never really quit learning. You never really know everything and the more I know the more I realize I’ve much more to learn.”
She hopes “Buhay Na Buhay” will make an impression among the younger generation, saying “ang kultura ay wala na sa batalan.”
“Buhay Na Buhay” premieres on Feb. 17.
Tags: "Buhay Na Buhay", Business Unusual Media Solutions, Loren Legarda, Manila Bulletin, Manila Bulletin Entertainment, mb.com.ph, National Commission for Culture and the Arts, National Commission for Culture and the Arts (NCCA, NCCA, ‘Buhay na Buhay’ to show richness of Pinoy culture