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'Collaborating with rappers is my way of connecting to the millennials.'

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Updated

At 71, Lourdes “Lou” Duque Baron collaborates with rap artists Loonie, Aklas and Shanti Dope and they kill it.

Lou Baron (Photo by Teresa G. Martinez) /mb.com.ph

Lou Baron (Photo by Teresa G. Martinez)

“Mindset: War On Poverty” is the promotional song off Lou’s fifth album “Chameleon” under her US-based company, Timeless Entertainment. The song touches on the core elements of patriotism namely hope, love and trust. The final mix of the track was done by Haguy Mizrahi, a top music producer who has worked with Justin Bieber, Mario, Jason Derulo, Snoop Dogg, and Christina Milian, among others.

In an exclusive interview with Bulletin Entertainment, she said “Mindset” banks on the idea of resolving poverty by starting with a clear, brighter and better way of perceiving life.

Quoting the lines “Kung ano ang iniisip mo, tiyak ’yun ang mangyayari sayo,” Lou said, “You can be anyone that you set your mind to, that’s why you need to select your thoughts wisely.”

She said the song is a gift to all Filipinos, aiming to unite especially those with dissenting political opinions.
“This is very relevant, timely. This song is what we need right now,” she said.

Lou and Timeless Entertainment have launched an online video contest. To join, a group or a person must download the song and produce a creative video using the song in the background. Participants can sing, do beatbox or dance choreography; and they can use their mobile phones to send their entry.

The contestant who gain the most likes on social media until June this year will take home the first prize of R50,000 plus the chance to perform with the artists of “Mindset.” The second and third placers will win R30,000 and R15,000, respectively.

Selected footages of the winning entries will be used to inspire the storyline concept of the song’s official music video. Apart from that, the winners also get the chance to be signed with Timeless Entertainment Inc. for its upcoming projects in the Philippines and the US-based channel network Telli-Pino Network.

Late bloomer

Lou is proof that anyone can feel good and be great. After all, who would have thought that she would still be able to create music videos, produce a film, and even write her own book at her age?

Considering herself a late bloomer, Lou admitted she never wanted to be a professional singer back then. Everything just happened by accident, she noted.

“(My singer career started when) I met a multi-talented producer named Andrew Lane. I went to his studio and I said I would like to record a song just for my husband,” she narrated. “When I came out of the booth, he told me, ‘Where have you been? You’d be successful if you started early.’ But I said to him that singing is not really my cup of tea.”

That song was “La Vie En Rose,” and as of this writing, it already garnered thousands of Likes on “YouTube.”

In 2014, at 67-years-old, the US-based singer released her first album “Feeling Good At Any Age,” which won as Breakthrough Album of the Year at the prestigious LA Music Awards.

Fast-forward to 2018, Lou’s “Dance Crazy” a cut from her latest album “Chameleon” has rapidly stepped up into the top 10 on the Amazon music charts Japanese edition.

The singer aims do a concert in the country soon. She would love to collaborate with renowned rappers Gloc-9 and Ron Henley.

“Collaborating with rappers is my way of connecting to the millennials,” she said.

Lou added, “My expectation now in my career is to always do the best I can do. I love performing and I will continue doing it even if they (people) don’t recognize it.”

Many more

Lou has mastered many trades.

Apart from being a singer-songwriter, she is also an author, actress, philanthropist, wife and a mother.

Lou wrote two books, “I Called Myself Cassandra” and “Scripted In Heaven,” now available on Amazon. The second book will be used as the basis of a movie now in pre-production.

She’s going to re-release her maiden production “Butanding,” now re-mastered. In the movie, Lou plays mother to former beauty queen Precious Lara Quigaman.

Lou regularly visits the country to do medical mission with her doctor husband.

On her family, she said, “They’re very supportive. Actually when I first told them I was gonna write a book, they just laughed at me. But hey, look, it won awards.”

Asked what’s the secret to her looking young and fresh at 71, Lou proudly revealed, “I use stem cells.”oudly revealed, “I use stem cells.”

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