GMA News and Public Affairs proved to be the viewers’ most preferred source of news and information during events of national significance as its recent coverage of President Rodrigo Duterte’s third State of the Nation Address (SONA).
According to Nielsen TV Audience Measurement, “SONA 2018: The GMA News Special Coverage” posted an overnight people audience share of 41.2 percent in the National Urban Television Audience Measure (NUTAM) versus the nearest rival’s 32.6 percent.
Anchored by Pia Arcangel, “SONA 2018: The GMA News Special Coverage” tallied an even bigger lead in viewer-rich Urban Luzon, where it posted an overnight people audience share of 46 percent.
Earlier that day, GMA News gave viewers updates starting from “Unang Hirit’s Unang Balita” in the morning. Following the airing of President Duterte’s speech, GMA’s primetime newscast “24 Oras” and late-night news program “Saksi” continued to provide viewers highlights of the recently-concluded SONA and the biggest news in and out of the Batasang Pambansa Complex. “Unang Hirit,” “24 Oras,” and “Saksi” won over their competing programs as well.
At the same time, leading local news channel GMA News TV provided latest developments on SONA through “Dobol B Sa News TV,” “News To Go,” “Balitanghali,” “News TV Live,” “Balita Pilipinas Ngayon,” “News TV Quick Response Team,” and its flagship newscast “State Of The Nation With Jessica Soho.”
Radio listeners were also able to get the latest updates throughout the day with GMA Network’s flagship AM radio station Super Radyo DZBB 594khz.
Online netizens caught the latest updates for SONA 2018 on GMA News Online.
Tags: GMA News, GMA News TV, Manila Bulletin, Manila Bulletin Entertainment, mb.com.ph, National Urban Television, Pia Arcangel, President Rodrigo Duterte., State of the Nation Address, Survey says SONA 2018 coverage most watched on GMA