Matteo Guidicelli is definitely “The One” for someone we all know. But now, Matteo G has also been proclaimed “The One” by Uratex.
At SM Cebu City recently, the triathlete, karting driver, singer, restaurateur and actor was introduced as the celebrity endorser for the 50-year old brand. It’s the first time that it has ever gotten an endorser and he shot for them a TV commercial too.
“Deep sleep is important, going home and laying home having the most comfortable time and waking up like a brand-new person,” said the “Bagani” and “Single/Single: Love Is Not Enough” star said.
Asked why they’ve launched an endorser this time, Cherry Wong-Tan, Marketing Director of Uratex Philippines, said: “As we celebrate our 50th year, we decided to expand awareness for Uratex in the Visayas and Mindanao regions. Uratex is an old brand but it is also for the young ones, the millenials.”
As a way of giving back to the community, they donated 50 mattresses each to their chosen public hospitals now numbering 57 and elderly homes all over the country including Jolo.
At the launch, SM Home, the mattress company’s partner of long standing, transformed the North Wing of SM Cebu City NRA into a bedroom showcase.
Said Tom Castañeda, SM Home Asst. VP for Marketing, “We congratulate them for continuing to serve as a leader in the production of high quality foams.”
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Tidbits: Happy b-day greetings today, Aug. 9, go to Pocholo Romualdez, Bong Quintana, Firmo Liwanag, Tweetums Gonzalez, Philip Mangawang, Chit Montenegro, Atty. Arturo del Rosario, Tess Rigonan-Teo, Dona Nena Oreta, Dr. Larry Mallari, and Ricardo Balbido Jr… Aug. 10: Rep. Lito Atienza, Toni Daya, Criselda Lontok, Ruby Tiong, Ruby Tan, Ester Lomboy, Adela Gwiazda, Mariel Padilla, Prof. Danny Cruz, Lyka Ugarte, Bong Diga, Manny Freires, Mark Bautista, and awarded broadcaster Mel Tiangco…
Tags: celebrity endorser, Celebrity World, Cherry Wong-Tan, Manila Bulletin, Manila Bulletin Entertainment, Matteo G, Matteo G is ‘The One’, MATTEO GUIDICELLI with Cherry Wong-Tan (mb.com.ph) Matteo Guidicelli, mb.com.ph, Uratex Philippines