One of the songwriters behind K-pop superstars BTS’ latest hit has praised the boy band for their universal appeal.
“One huge thing I respect about BTS is their ability to relate to all different kinds of fans and humans in general,” said Melanie Joy Fontana who co-wrote “Boy With Luv (feat. Halsey)” along with BTS members RM, Suga and J-Hope, Michel “Lindgren” Schulz, Pdogg, “Hitman” Bang, Emily Weisband and Halsey.
Fontana also co-wrote “Mikrokosmos,” another track in BTS’ latest album “Map of the Soul: Persona,” which came out last April 12, and “Euphoria,” track in “Love Yourself: Answer” and sung by Jungkook. She has also written songs for Britney Spears, TXT, Justin Bieber and Girls’ Generation.
YouTube previously announced that “Boy With Luv” garnered 74.6 million views in the first 24 hours to set a new record. With this, the song set three Guinness World Records: most viewed YouTube video in 24 hours, most viewed YouTube music video in 24 hours, and most viewed YouTube music video in 24 hours by a K-pop group.
Fontana said she and Lindgren wrote “Boy With Luv” in English and later, it was “re-interpreted into Korean by some of the members of BTS.”
“Their record label is a very creative label, and initially, they sent us a track for us to add melody to, but shortly after we sent our first melody idea, they came back to us and explained they had a working title they would like us to ‘work in.’ That title was ‘Boy With Luv.“ We did about seven rewrites, brainstorming with the creative team at the record label,” she revealed.
The result is a hit song and Fontana said, “I couldn’t be more excited or proud to have written this song.”
With all the problems she has encountered in the past, Fontana said the track “was definitely a release I feel like I truly deserve after so many letdowns and so much time spent building my brand as a writer.”
Asked to compare “Euphoria” and “Boy With Luv,” Fontana said, “Both MVs kind of remind me slightly of each other, actually. There even might be a correlation between the two. They are both very romantic and even slightly whimsical. I think both songs are about giving your heart to somebody who makes you really happy.”
The first-week sales of “Map of the Soul: Persona” from April 12 to 18 reached 2,130,480 copies to set a new record, according to Hanteo chart.
On Billboard 200, the album topped the US chart with with 230,000 equivalent album units, according to Nielsen Music and reported by Billboard.com. This is the third time that BTS topped Billboard 200 after “Love Yourself: Tear” and “Love Yourself: Answer,” both released last year.
Fontana said BTS’ appeal is wide-ranging.
“If you are a big hip-hop fan, they got you! If you like ballads, you best believe there is a ballad you’re going to love, and if you’re into choreography, well, you’ve come to the right place. They just appeal to a mass amount of people from all walks of life,” she added.
Fontana lauded BTS for “really breaking the boundaries between masculinity and femininity in the best way possible. I wish there was a group like BTS when I was a little kid. I would have looked up to them so much more than the artists that were out and about doing their thing back then.”