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Lee Min Ho appointed ambassador for Korean language institute

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Korean star Lee Min Ho has been officially appointed as brand ambassador for the King Sejong Institute under the Ministry of Culture, Sports and Tourism (MCST) tasked to promote Korean language and culture abroad.

Korean star Lee Minho (right) with Korea’s Culture Minister Park Yang-woo at the appointment ceremony on July 9 in Seoul (MCST)

Korean star Lee Minho (right) with Korea’s Culture Minister Park Yang-woo at the appointment ceremony on July 9 in Seoul (MCST)

A ceremony was held July 9 at The Plaza Hotel in Seoul wherein Culture Minister Park Yang-woo presented Lee Min Ho with a letter of appointment. As ambassador, the 32-year-old actor will appear in the institute’s Korean language and culture contents.

“I am honored to be the public relations ambassador for the King Sejong Institute,” Lee Min Ho said at the ceremony.

In 2007, the ministry designated the King Sejong Institute to promote Korean language and culture overseas. From 13 institutes in three countries in 2007, it now has 180 institutes in 60 countries serving about 60,000 people who want to learn the language.

Lee Min Ho’s appointment ceremony coincided with the holding of the 2019 World Korean Educators Conference organized by the MCST and the King Sejong Institute Foundation that started on July 8 and will run until July 12 in Seoul.

“We appointed Lee Min Ho, who is well-known at home and abroad, as brand ambassador in line with the growing popularity of the Korean Wave. We hope that more people will get to know King Sejong Institute through actor Lee Min Ho,” according to the culture ministry.

Korean actor Lee Minho speaks at the ceremony for his appointment as brand ambassador for the King Sejong Institute (MCST)

Korean actor Lee Minho speaks at the ceremony for his appointment as brand ambassador for the King Sejong Institute (MCST)

This is Lee Min Ho’s first big project since finishing his military service last April and according to his agency, MYM Entertainment, “The reason Lee Min Ho has selected the first showing as with the foundation after his military discharge, is because of his special affection for his contribution to society.”

This year, Lee Min Ho is celebrating his 13th anniversary of his debut in the entertainment industry. His first drama project after his discharge will be “The King: The Eternal Monarch,” which is slated to air next year.

He established the donation platform Promiz in 2014 to help in different causes including environment, children and animals. Last year, he sponsored Lee Min Ho photo books for Korean language learner at King Sejong Institutes around the world.

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