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YouTube excludes paid ad views from 24-hour record debuts, music chart counts

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Popular platform YouTube has announced that it will no longer count paid advertising views to rank videos on YouTube Music Charts and determine the most viewed videos in the first 24 hours.

BTS’ ‘Boy with Luv’ holds the record as the No. 1 most viewed music video on YouTube in the first 24 hours (YouTube)

BTS’ ‘Boy with Luv’ holds the record as the No. 1 most viewed music video on YouTube in the first 24 hours (YouTube)

“Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos that are eligible for 24-hour record debuts on YouTube,” it said in a statement on its official blog.

YouTube said that in order to be more transparent, and maintain credibility and consistency, “we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.”

The 24-hour debut record is a very popular ranking especially in the K-pop industry.

“Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honor and one we take very seriously,” YouTube added.

Under the new policy, YouTube sai, “Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release.”

Organic sources refer to “direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending.”

“Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut. The changes will not impact YouTube’s existing 24-hour record debut holders,” it said.

Before the major policy change, YouTube counted views of a video used as an ad on YouTube, indicating “that a viewer engaged with the video.”

It counted TrueView in-stream video ads when someone watched a complete ad with a length of 11 to 30 seconds, someone watched at least 30 seconds of an ad that was more than 30 seconds long and someone interacted with the ad. It also counted views “when someone clicks the ad and the video starts to play.”

The current top 5 music videos with the most views in the first 24 hours on YouTube are:

1. BTS – ‘Boy With Luv (feat. Halsey)’ – 74.6 million

2. Taylor Swift – “ME! (feat. Brendon Urie)” – 65.2 million

3.. BLACKPINK – ‘Kill This Love’ M/V – 56.7 million

4. Ariana Grande – ‘thank u, next’ – 55.4 million

5. BTS – ‘IDOL’ Official MV – 45.9 million

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