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Why No Rome takes online numbers with a grain of salt

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Do you ever wonder what effect 100 million streams have on an artist?

No Rome

No Rome

Alt-pop star No Rome, who achieved the feat for his “Crying In The Prettiest Places” EP, is clueless.

“I do not think about streams when it comes to my music,” he said. “It’s the last thing I check.”

The recording career of the 22-year-old Pinoy based in the UK started when he signed with Jamie Oborne’s UK-based Dirty Hit Records which released his EP “RIP Indo Hisashi” with the tracks “Do It Again,” “Seventeen,” “Saint Laurent,” and “Narcissist.”

“When I signed with the label, I just wanted to make stuff that people could follow or just dance to,” he said in an interview. “Before that, when I decided to do music, all I was thinking about was ‘Where do I get the money? What (odd) jobs do I have to take? Who’s the best production? Where do I get people to support my music so I can make more music.'”

Apparently, his dad initially had his doubts about No Rome going down that road.

“He was. like, ‘You know that that’s not going to be anywhere right?'” No Rome remembered him saying.

Getting 100 million streams must have made him feel vindicated. It must have, at the very least, made him smile, we pointed out.

“When I was told about it, I got a good dinner,” he let on. “Then I went back to the studio and started thinking about the next thing to do.”

No Rome said that while the number of likes, streams, subscribers, and whatnot inspires him to do better, he is cautious that if he lets it get to his head, he might end up focusing on himself instead of his craft.

Unsurprisingly, though, No Rome is generally happy with how technology is changing the music industry.

“It’s modern-day, it’s a tool we can use to our advantage,” he said.

“In the meantime, I’m always just hanging out with friends, trying not to be on my phone. I’m always downloading apps and everything but after like a week or a month, I don’t touch it a lot.”

Technology has allowed him to discover on the demand, the music from the past.

“I think it’s great, especially for me as a music fan. I can listen to whoever, whatever— to time travel—whenever I want,” he said.

No Rome will soon release the first track from an upcoming EP, the self-produced “Talk Nice.”

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