Exactly 26 ladies will slug it out at Market! Market! Activity Center Taguig today at 4 p.m. for the Miss Silka Philippines 2019 coronation event.
Produced by Cornerstone Events, the aim of the pageant is to “remove the stigma on self-love, self-care, and independence,” said brand manager Eunice de Belen.
“Alaga sa sarili is essential. It is not about being wrapped up in oneself, as it strengthens and enables us to fully support and take care of our loved ones, contributing positively to community, society and one’s chosen advocacy. After all, we cannot give what we do not have,” she added.
Last Nov. 26, the contestants met select members of media that fielded questions to test their intelligence and bring out their values in life. The swimwear and talent competitions were held Nov. 24 and Nov. 27 at URBN Bar and Ninoy Aquino Parks and Wildlife Center, respectively.
The coronation event will be hosted by Yanah Laurel and DJ Sean Kyle. Gracing the event are new brand ambassador Angelica Panganiban, and Jason Dy for a song number. Reigning Miss Silka Maraiah Queen Arceta from Cebu will relinquish her crown and title.
The prize of the winners comes with a donation by the company to their chosen charity.